Our interviews abroad continue. We have asked some questions to our dear friend Renata Cury Farha, Concierge of the InterContinental Hotel in São Paulo and President of Les Clefs d’Or Brazil.


Renata, Brazil is a very large country, what do you recommend to first-time visitors to see? And what is the impression that tourists have after visiting your beautiful country?

The country is huge and diverse, it’s hard to choose a city, but I would recommend São Paulo (my hometown), Rio de Janeiro and Foz do Iguaç. São Paulo is the largest city in the country, home to the largest Arab, Italian, Japanese and Portuguese community which, therefore, made São Paulo a very gastronomic city full of the best flavors and very cosmopolitan. Rio de Janeiro is one of the most beautiful cities in the world, well known for its fascinating nature, Carnival and Bossa Nova. It is also home to one of the largest urban forests in the world. Rio has been the capital of Brazil for many years. Foz do Iguaçu on the border with Argentina and Paraguay, is where the famous Iguaçu Falls are located,  between Brazil and Argentina and together, are the largest waterfalls in the world. Tourists who visit Brazil return home feeling that they have met the happiest people in the world, full of energy and passionate about life. Even though it is a very challenging country, but even with all the difficulties, people do their best to live as happy as possible.

What’s being a Concierge for you: a profession or a vocation?

From my point of view, it is a profession but to be a Concierge the person has to have a vocation. It is something that’s in your blood and once you have that calling you will have it forever. It doesn’t matter if you are at your desk or walking in the streets, a Concierge will always be there to help.

During this terrible pandemic year, what kind of activities were you able to do in your section?

We started the year full of energy after the new board was recently elected, but unfortunately, we had to postpone all our plans. What we were able to do we changed to online meetings. We had Zoom meetings, educational sections, activities with our sponsors. We can’t wait to get back to our normal life or new normal life to stay connected in person again.

Marco Rinaldo

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